How it works · One builder per market

One system.
One growth partner. More closed jobs.

The whole machine — production, ads, funnel, AI follow-up and attribution — built from your real work. Here's exactly how it comes together.

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SEE HOW IT WORKS
The full breakdown

Watch how the entire system works, start to finish.

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Read the full transcript

Full transcript will be published here once the final breakdown video is produced.

The NGM system is built around one idea: we’re only paid when you sell a pool. That single fact shapes everything you’re about to see. We start by flying to your market and filming your actual builds — no stock footage, no subcontracted crew. Then we build the entire system around that footage: the landing pages, the Meta ad campaigns, the AI call system that reaches every lead within seconds, the CRM integration, and closed-loop attribution that ties every signed contract back to the ad that started it. Once it’s live, we run it in your market week over week, and we track it all the way to the closed job — because that’s the only moment we get paid.

PREFER TO READ? EVERY PART, BROKEN DOWN BELOW
The Luxury Builder System™

Six parts. One machine. Here's the map.

Everything below is stood up in your name and wired together — a homeowner's first click and your signed contract live in the same system. The full walkthrough of each part follows underneath.

EACH PART, BROKEN DOWN BELOW
01
Content & creative · The part no one can copy

We fly out and film your actual work.

Before a single ad runs, we get on a plane. Days on your job sites capturing real builds, real crews, real finished backyards. That footage splits into two jobs — and the difference matters.

Organic content

Grows the brand the ads land on.

Social content, proof, presence — published over time so that when a homeowner clicks your ad, they find a builder they already trust. A cold click on an unknown company doesn't close a $100k backyard. A click on a brand does.

Ad creative

The paid creative that actually runs.

Cut specifically for Meta — hooks, formats and lengths built to stop a homeowner's scroll and pull them to the funnel. Shot on your sites, tested against each other, and replaced the moment a variant fatigues.

The formats we shoot

Talking-head videos

You (or your team) on camera — the builder homeowners will actually meet.

B-roll videos

Crews working, water going in, finished spaces — craft that sells itself.

Before & afters

The dirt lot to the finished backyard — the transformation that sells.

Static ad example

Statics

Still-image ads paired with copy that hits a real pain point — and builds the demand that makes a homeowner choose you.

Crews in action example

Crews in action

Your team at work, shot properly — for ads, social and proof.

02
Ads & funnel · Traffic first, then conversion

The ads bring them in. The funnel books them.

A
First · Meta ad campaigns

Run in your market, on your ad account, with your real builds.

We build, launch and manage the campaigns — targeting homeowners in the areas you actually serve, using the creative from your shoot. It runs on your ad account: your data, your audience, your asset. We manage it; you own it.

B
Then · Landing pages & funnel

Built to win the right homeowner — and weed out the rest.

Every ad points to a page built to sell your work — recent projects, reviews, FAQs, and how your process works — so the right homeowner can already picture hiring you. The form is smart: wrong-fit budgets or answers get screened out, and every qualified lead logs to your CRM with all their contact info and answers intact. Nothing slips through.

03
The AI call system · Speed to lead, both directions

Every lead, reached in seconds — 24/7.

A lead is only worth something if it's reached before it goes cold and shops a competitor. Because we're paid on closed jobs, speed-to-lead isn't optional for us — so we install an AI call system that works both directions, inbound and outbound, around the clock.

Inbound

No missed calls. No voicemail graveyard.

Every call to your line is answered instantly, any hour, in a voice that sounds natural. It qualifies the caller, answers their questions, and books them straight onto your calendar — while your competitors' phones ring out.

CRM · One pipeline

Nothing slips through the cracks.

Every lead, call, text and appointment lands in one pipeline you can see end to end — each one attributed back to the exact ad that produced it. One look tells you where every homeowner stands.

Outbound — the moment a lead comes in

1

A lead submits a form

Stamped to the ad that brought them in.

2

The AI reaches out

Call + text — before they shop anyone else.

Within seconds
3

It qualifies the homeowner

Budget, timeline, project fit — only serious buyers.

4

It books the consultation

Straight onto your calendar — confirmed.

5

Everything logged & attributed

Contact, outcome, appointment and ad source in the CRM.

24/7 · Never sleeps
Live demo

Don't take our word for it — call it yourself.

This is the same system that will answer your leads. Dial the demo line and grill it — it'll answer, qualify you, and try to book you in.

(980) 270-2011DEMO LINE · TAP TO CALL

Ask it anything

“What do pool prices typically range from?” “How long does a build usually take?” “Do you handle permits and excavation?” “What happens after I book a consultation?”
04
The full picture · Where it all rounds off

Every dollar of spend, traced to a signed contract.

Most marketing dies in a report of impressions and clicks. Ours ends at the only line that matters — and because attribution runs the whole way, there's exactly one number that decides whether the month worked.

1

Homeowner sees your ad

Your real build, on Meta in your market.

2

They submit a form

Stamped to the exact ad that brought them in.

3

AI reaches out in seconds

Call + text — booked before the lead goes cold.

24/7
4

Consultation on your calendar

Qualified, confirmed, ready for your team to close.

5

Closed job traced to the ad

Spend to signed contract — one number that says it worked.

6

The pool is sold — NGM is paid.

Last in line, by design. Everything exists for this moment.

The system runs every second of the day — 24/7.

The only thing you have to worry about is building the projects and closing the jobs. We handle everything else — and we're only paid when you are.

See the model →
Questions about how it works

What builders want to know before we start.

Video placeholder — "What exactly happens on the call?"

1–2 min · A quick look at how the discovery call actually runs.

It's a working conversation, not a pitch. We confirm your market is open, learn your current marketing and sales process, and walk you through exactly how the system gets built for your company — the production trip, the funnel, the ads, the AI call system.

You'll also see whether we think we can produce closed jobs in your market — because our pay depends on it. You leave knowing precisely what working together looks like.

Video placeholder — "How quickly will I see results?"

1–2 min · The honest timeline, start to first closed jobs.

After the production trip, the system is usually built and live within a couple of weeks. Meta needs a short learning window once ads launch, so the first weeks are about gathering data and tuning.

Most builders start seeing booked consultations in the first month, with closed jobs following as the pipeline matures. Since we're paid on closed jobs, we're motivated to get to real results as fast as the market allows.

Access to your job sites for the production trip, your ad account and CRM so we can run and track everything in your name, and your time on the sales side — leads still need your team to close them.

We handle production, funnel, ads, the AI call system and attribution. You keep doing what you do best: building pools and closing homeowners.

Yes. Ads run on your own ad account, leads land in your CRM, and the footage is of your company and your work. Everything is built in your name — we run the system, but the assets and the audience are yours. See how the model works →

One builder per market

See the whole system built for your market.

A few questions about your company, then you pick a time. We only take one builder per market — if yours is open, we'll walk you through exactly how this gets built for you.

Check market availability See the results