The model · One builder per market
We only get paid when you do.
One fee to build the whole system. After that, not another dollar until a pool is sold, built, and the money is in your account. Our entire business is tied to your results — which means there is no version of this where we win and you don't.
Success has one definition here.
Closed Jobs. Deposits Down.
None of those pay us. A pool — sold, built, and collected. That's the only event that does.
Everyone in this industry is paid for activity — the campaign ran, the lead came in, the meeting happened. We're the only ones paid for outcome. It's the difference between renting effort and buying results — and once a builder sees it, they can't unsee it.
Look at when each model reaches into your pocket.
Three of the four ways to buy marketing collect their money before you've made a cent. The number on each card is the share of the risk that lands on you.
Paid last — when the pool is sold, built, and collected.
After the one-time build, we don't make another dollar until you already have. Not when a lead comes in. Not when a meeting's booked. When the job is done and the money's yours. We're last in line by design — that's what forces us to care about the only number that matters to you.
Two numbers. That's the entire deal.
We fly to your market, spend days on your job sites filming real builds — crews, water, finished backyards — then stand up the entire system: landing pages, campaigns, the AI call system, CRM integration and closed-loop attribution. One time. Not monthly.
After the build, we take 2.5% of the revenue on jobs we sourced that you closed and collected. Not signed — collected. Nothing on business you'd have won anyway, nothing monthly. That's the whole back end, and that's all we take.
There's no retainer. No monthly invoice. If we never source a job, the second number is zero — forever.
When our pay depends on your results, everything changes.
This isn't generosity — it's structure. Because we don't eat until you do, we're forced to behave in ways a retainer agency simply never has to.
We have to care about your sales process.
Every other model stops caring at the handoff — lead delivered, invoice sent, not their problem. We can't. If your follow-up is slow or your close rate slips, we don't get paid either. So it becomes our problem too.
Lead volume stops being the scoreboard.
It's easy to generate a pile of cheap, unqualified leads and call it a win. Great month for a pay-per-lead vendor, wasted month for you. We're measured on closed jobs — so a handful of serious homeowners beats a big number every time.
We can't hide behind a report.
Impressions, reach and cost-per-click are all real numbers that can move while your revenue doesn't. Attribution runs from the ad to the signed contract, so there's exactly one number that decides whether the month worked.
Every lead gets qualified and called in seconds.
A lead that sits for ten minutes is a lead your competitor already called. Because we're paid on closed jobs — not form fills — we can't let one leak. That's why we install our AI call system: every new lead is contacted, qualified and booked within seconds, around the clock, before they shop anyone else. See how the system runs →
We build your brand and shoot your content ourselves.
Ads only convert when there's a real brand behind them. So we fly out, film your actual builds, and grow your presence over time — because thin, generic creative doesn't close a $100k backyard, and our pay depends on it closing. See how we build it →
We have to be selective up front.
A retainer agency can afford to take anyone. We can't — if the system won't produce closed jobs in your market, we've spent a trip and a build and earned nothing. See who this is built for →
You pay once to build the machine. After that, every dollar we make is a dollar you've already collected.
There is no month where you pay us for nothing. There is no scenario where we profit and you don't. That's not a promise you have to trust — it's just how the math is built.
The things builders ask us first.
1–2 min · Joseph walks through both numbers and what the build fee covers.
Two numbers. A one-time $5,000 build fee covers the production trip to your market, filming your actual builds, and standing up the full system — landing pages, ad campaigns, the AI call system, CRM integration and attribution.
After that, we take 2.5% of the revenue on jobs we sourced that you closed and collected — nothing on business you'd have won anyway, and nothing monthly. If we never source a job, the second number is zero.
1–2 min · The short version, on camera.
An agency is paid when the month begins. We're paid when a pool is sold, built and collected. Because our revenue is tied directly to your close rate, we have to care about your follow-up speed and your sales process — not just how many form fills we can put in a report.
The second difference is physical. We fly to your market and film your real work ourselves. No stock, no subcontracted videographer. The people you meet on the shoot are the same people you'll be working with.
Because the build costs real money before anything works. Flights, days on your job sites, production, then the system itself. Someone has to fund that gap — and charging a straightforward build fee is exactly what lets us be paid last on everything after it.
We'd rather name it plainly than bury it in an "onboarding" line on a retainer.
Then we don't get paid beyond the build fee. Our revenue is tied entirely to your results — there's no clause that quietly converts us back into a retainer if things go slowly.
It's also why we qualify carefully before starting. We only take builders where we believe the system can produce closed jobs quickly. See who we work with →
Find out whether your market is still open.
A few questions about your company, then you pick a time. We only take one builder per market — if yours is claimed, we'll tell you on the spot rather than waste your afternoon.