We're picky on purpose — and it pays off.

We work with one type of company, one per market: custom and luxury pool builders who transform the entire backyard — not one piece of it. Because our pay is tied to your results, we only take builders we're confident we can win for.

WHO WE'RE BUILT FOR
Who we're built for

Pool builders who
transform the whole backyard.

Custom and luxury pool builders where the pool is the centerpiece — and the entire outdoor space gets built around it. One builder, one contract, one complete transformation. That's the only company we work with.

The centerpiece

The pool.

Custom, in-ground, six-figure builds — the anchor every backyard gets designed around, and the reason the homeowner signs.

+ The hardscape

Patios, decks, stone and structure — built as part of the same project.

+ The outdoor living

Kitchens, pergolas, fire features — the spaces people actually live in.

+ The landscaping around it

The finishing layer that completes the transformation — part of the project, never the whole business.

One company builds all of it — whole-backyard, high-end, pool-anchored. That's who we take.

Is it a fit?

We'd rather tell you “no” than waste your time.

Because we're paid on the jobs you close, the wrong fit costs us both. Here's who thrives with NGM — and exactly who we turn away.

A fit if…

You're an established pool builder doing $3M+ a year in full backyard builds.

Your work is proud-to-film quality — craftsmanship that sells on camera.

You have capacity for more jobs — growth won't break you.

You want a system you own — not another lead vendor to babysit.

You actually want to grow — real goals you're ready to make happen, not waiting for something to magically change your business.

You're ready for a growth partner, not just an agency — real conversations, real meetings, someone fully tuned in to growing your company as much as possible.

Not a fit. Full stop.

If you build one piece of the backyard, we're not your agency.

Only outdoor kitchens? Not a fit.

Only landscaping, nothing else? Not a fit.

Deck builder with no pool? Not a fit.

Pour the shell and leave the rest? Not a fit.

Brand new, still figuring out the offer? Not yet.

Chasing the cheapest leads, or no capacity to build? Not a fit.

What we ask of you

A partnership, not a vendor relationship.

We put our own pay on the line for you — so we ask a few things back. When both sides show up, it works.

1

Give us your market — we give you exclusivity.

We take one builder per market and never work with your direct competitor. In return, go all-in with us in that market — not spread across five agencies.

2

Let us on the job site.

Our content wins because it's real. We ask for access to film your actual builds — in progress and finished — so homeowners see your true quality, not stock footage.

3

Trust the process.

We've done this. Let the system run — the ads, the AI call handling, the follow-up — instead of pulling levers halfway through. It compounds when you let it.

4

Be ready to close.

We drive qualified homeowners to your calendar. Show up to the consults and do what you do best — build. We fill the pipeline; you close the jobs.

See it in action

This is what it looks like for the right builder.

Real numbers from a builder who was exactly the right fit.

See the resultsReal numbers from a builder running NGM today. See how we get paidWhy we only win when you sell pools.
Who we work with

The fit questions builders ask.

What kind of businesses does NGM work with?

We work exclusively with custom and luxury pool builders who do complete backyard transformations — the pool as the centerpiece, with the hardscape, outdoor living and surrounding landscaping built as part of the full project. We're not a general agency, and we don't take single-trade contractors — no outdoor-kitchen-only, landscaping-only or deck-only companies.

Do you work with brand-new pool builders?

Generally no. NGM is built for established builders doing $3M+ a year with a proven product and the capacity to take on more work. Brand-new builders still figuring out their offer aren't the right fit yet.

What size pool builder do you work with?

Typically established builders doing $3M or more per year. What matters most is that you're proven, you can handle more jobs, and you want to become the number-one option in your market.

Do you work with more than one builder in the same market?

No. We take one builder per market and never run our system for a direct competitor in the same area. When a market's claimed, it's closed to everyone else. Check if yours is open →

What do you look for in a builder you take on?

An established, quality builder doing full backyard transformations who can handle more work, is willing to let us fly out and film their real projects, trusts the process, and wants a system they own — not just the cheapest possible leads.

One builder per market

Think you're the right fit? Let's find out.

Answer a few questions and, if your market's open, book a 20-minute strategy call. We'll tell you honestly whether it's a fit — both ways.

Check market availability Meet the team